13/09/2021

2021 summer camp parent survey results

Barracudas delivered a summer of FUN in 2021. We had our biggest summer and welcomed more children than ever to our holiday clubs this year.

It’s not just about quantity though, we’re committed to consistently delivering a quality service to our parents and children.

We genuinely care about the experience children and parents have at our camps. After each season we invite bookers to complete our parent survey so we can build on what we do well and work on any areas that might need improving.

We had an amazing response from our summer camp bookers, with almost 4.5k people completing our survey.

Here’s what parents think of Barracudas:

Booking experience

We know it’s important to start off right, with a smooth and simple booking experience. We’re continually reviewing our processes and investing in improvements. This year we’re pleased that 92% of our customers' rating their online booking experience as either excellent or good. 3% of our respondents booked with us over the phone, so unable to comment on booking online.

First impressions

There's only one chance to make a good first impression. As children attend camp on their own, it's important that we can reflect the camp experience well for parents during drop off and collection. From our signage and fun and bright registration areas to the friendly and professional staff at camp, we're pleased that 93% of respondents said they had a great first impression of Barracudas Activity Day Camps.

Activities

Holiday clubs are all about new, fun and exciting activities. Barracudas offers an unrivalled number of options and a choice for every session. This means that whatever your child is into, there'll always be something at camp to enjoy. 92% of parents thought the activities at Barracudas were excellent or good this summer.

Contactless registration

Mainly driven by the pandemic, Barracudas introduced contactless registration and collection at camp this year. Minimising contact with others has been a key strategy to reduce the risk of spreading COVID. Our new fully contactless procedures, allowing parents to check their children in and out of camp with a unique QR code, has worked really well this summer. We have to admit to a few technical teething problems early on, but we quickly responded to improve this and are delighted that 89% of our bookers rated this excellent or good. 

We're really pleased that 72% of parents said they had downloaded our new parent app too. We're continuing to develop this to offer even more useful information and updates to improve the customer experience.

Recommendation

We asked our parents how likely they would be to recommend us to a friend, on a scale of 1-10. We were thrilled that the average score was 8.5. This is reflected in how popular our Recommend a Friend scheme is!

We'd like to thank all the parents who took time out to fill out our end of camp survey. It's rewarding to have such a positive response from our bookers and we're pleased that we continue to impress year on year.