12/11/2024

See what parents thought about October half term!

That’s a wrap for our holiday camps in 2024. We had a great time at our October half term camps and the doors are now closed at Barracudas for this year.

Don’t worry though, we’re busy planning our camps for 2025 and will soon be announcing our locations and dates. With our lowest rates guaranteed with our Early Booking Offer, it pays to book early!

As part of our commitment to providing and exceptional service for parents and amazing experiences for children, we ask our bookers to take our end of camp survey to check we’re hitting the mark. This invaluable feedback plays a key role in making sure we remain the UK’s number 1 school holiday camp!

We’re pleased to now be able to share the full results here.

October camp 2024 parent survey results

Reasons for booking October camp

We’re here because parents need us, although we wouldn’t survive if children didn’t love us and want to come back! It’s important that we understand why it is that people book school holiday camps. Once again, the main reason is that parents need safe, reliable and fun childcare and activities in the school holidays. 76% of respondents booked Barracudas because they’re working parents.

Booking experience

Ease and simplicity is important for busy working parents. With 92% of our October bookers making their booking online, we know how important it is that we invest in a smooth and reliable online booking platform. We were pleased that we provided a positive user experience this October, with 96% of respondents confirming this was excellent or good.

First impressions

The camp experience starts even before children get through the door. Getting from the carpark to our registration area should be easy and stress-free and registration sets the scene for parents and children, with a fun and friendly atmosphere and feeling part of something special. We asked our parents what their first impressions were an 98% confirmed we wow’d them this October!

Quality activities

It’s all about the activities at our school holiday camps! Parents overwhelmingly praised the diversity and quality of activities offered at our camp. 96% of bookers were really pleased with the activities on offer this October. We were thrilled that we delivered on our promise to offer an array of options suited to a wide range of interests, meaning every child found something to entertain and inspire them.

Favourite activities

We like to hear what the standout activities children enjoyed at camp. We know every child is different, which is why we offer an unrivalled range and a choice for every session. We were pleased to see such a range of activities listed by our bookers, with most frequently mentioned being sports, arts and crafts, swimming, dance and drama and, of course, weekly theme activities and dress up on our Friday Finale.

Great venues

We couldn’t offer our amazing range of activities if we didn’t have the appropriate space to do so. Barracudas careful selects our camp venues based on great facilities and convenience. 97% of parents agreed we’d really impressed with our location this October.

Quality staff

Without our enthusiastic staff, the camp experience wouldn’t be the fun event for children that we promise. It’s also key that parents feel reassured their child is in safe hands whilst they’re with us. We ensure all staff are enhanced DBS checked and have the appropriate training and qualifications for their role. 95% of parents confirmed they were impressed with our staff this October.

Likelihood to book again

Perhaps one of the most crucial indicators of satisfaction is the likelihood of parents to book again. The survey revealed a 94% of parents expressed a strong inclination to enrol their children in future camps, showcasing a vote of confidence in our programs.

Net Promoter Score (NPS)

The Net Promoter Score is a widely recognized metric for customer loyalty. A substantial majority of parents indicated a high likelihood of recommending our camp to friends and family, reinforcing our commitment to delivering exceptional experiences. We were delighted to have a score of 65 (it’s considered that above 0 is good, above 20 is great and above 50 is amazing).

Some quotes from parents

Parents also shared some heart warming comments about our October camps. Here's just a snapshot of their feedback this half term:

"The booking process was easy, i really like the added security of having a QR code to drop off and collect the children. The children had a thoroughly enjoyable time and are looking forward to going again."

"Great activities, much more organised that other camps we’ve tried."

"Easy to book and great value for returning children! We really appreciate you running camps in October half term."

"My son loves it! I know he’s safe and well looked after. That’s all we both need from holiday camp."

"Very positive, it means a lot to me that I know my son is going to be well looked after and have fun while im not with him. The staff are very friendly, clearly passionate about children and make the experience great for the kids!"

"My daughter loved this camp despite not having been before or knowing anyone there, she came home saying it was brilliant and was happy to go again the next day."

"Our son has been to several camps but now prefers Barracudas to the others. He made some friends in his little group and really enjoyed all the games and activities. On the last day he was sad that it was over. He will absolutely be back!"

"My daughter (5) absolutely loves attending camp and taking part in your fun activities. It really helps me to know that she is enjoying her time and lessens my guilt of having to work when she is on school holidays."

Independent ratings

As well as the feedback we received from our parent survey, we were also delighted to have received plenty of positive independent Trustpilot ratings!

Here's a few reviews we got this October:

"Absolutely wonderful club & camp! My son has been attending the Maidenhead club at St. Piran's for over a year now. The staff, location, activities and overall Barracuda organisation is just brilliant! There hasn't been a single day where the little guy didn't walk in or out without a smile and a hop of joy. Terrific place for kids!" Ari

"Barracudas in Barnet have been fantastic for my kids. They love that they have options for each activity choice so if they don't fancy doing one, there is always another option. The staff are professional and caring and we feel so happy leaving the kids with them." Abbi

"Amazing camp , age appropriate for your child and excellent times for working parents. Staff always happy 😊 never a day when my little man was not happy!" Taurean

We're proud to have a 5 star rating and over 1,600 Trustpilot reviews!

October camp summary

Our October camp parent survey has given us with a wealth of insights that will help to shape our future camps. We'll continue to build on the things we do well and find ways we can become even better to make sure children and bookers enjoy the very best experience at Barracudas.

We’d like to say a big thank you to all the parents who took the time to share their thoughts this October.

We’re delighted to have ended our 2024 camps with such positivity and are looking forward to all the fun in store for 2025!