Welcome to our newest blog series, "Meet the Head Office Team," where we take you behind the scenes to introduce the exceptional individuals who power Barracudas Camps' success.
This week, we're thrilled to feature our Head Office Marketing team.
These talented professionals work diligently behind the scenes to make our marketing strategies both effective and innovative.
What's your role at Barracudas?
Karen: Sales and Marketing Director, worked at Barracudas since 1999.
Claire: Marketing Lead, worked at Barracudas since 2017.
Holly: Marketing Coordinator, worked at Barracudas since April 2022.
Ines: Marketing Coordinator, worked at Barracudas since January 2024.
What does the Marketing team do?
Anything and everything to spread the word about our amazing holiday camps! We’re responsible for our paid advertising campaigns, promotional emails, social media channels, website content, mailings, local events and campaigns, online listings and ads and google business pages.
We support parents with all the details they need to help make their decisions on their holiday childcare and work with our Customer Service team to deliver the information they need about their camp before, during and after their children join us.
Our team also manage our artwork and branding and camp materials. We work closely with our partners, including our chosen charity and fantastic host schools. In season, we work with our seasonal staff to share all the great things that are happening at each of our 50+ camps.
What do you enjoy most about working for Barracudas?
Karen: A wide variety of tasks, the fantastic teams I work with each day and hearing all the positive feedback from parents.
Claire: It’s all about the team, for me. Working with a great bunch of dedicated, fun and hard working people across all the departments makes my job fun and rewarding. We’re all about innovation at Barracudas and this is so true of our marketing role. We’re constantly developing and exploring new ways to increase visibility and awareness of our camps.
Holly: Working in the marketing team is incredibly fulfilling. I love the creativity, collaboration, and opportunity to drive impactful campaigns that make a real difference for our brand.
Ines: I love the creative process needed for most of our work and knowing that we are all working for the same goal.
Describe in 3 words why you love working for Barracudas?
Karen: Fun, People, Challenge
Claire: Fun, Challenging, Varied
Holly: Teamwork, Rewarding, Creative
Ines: Dynamic, Creative, Fun
Join us next week to meet the Head Office, Finance Team!